$220K+ Funding Secured | Grant Strategy in Charlotte
- Jul 21
- 2 min read
This organization increased program enrollment by 42% and secured over $220K in new funding by repositioning its narrative and aligning with funder priorities.
Results at a Glance
$220K+ in new funding secured
42% increase in program enrollment
Growth from 74 to 105 participants year-over-year
Multiple new funding partnerships established
Organization Profile
Location: Charlotte, NC
Type: Women and family empowerment nonprofit
Organizational Scale:
Annual Program Reach: 100+ participants
A Charlotte-based nonprofit undergoing a rebrand needed to rebuild enrollment, clarify messaging, and secure new funding after a post-COVID decline.
This work reflects organizations navigating repositioning or growth that require stronger messaging, diversified funding, and increased visibility.
Scribe partners with nonprofits and also supports corporate and public-sector teams pursuing grants, RFPs, and funding opportunities across the Southeast, including Georgia, South Carolina, and North Carolina’s key growth regions.
The Challenge
Following a rebrand and mission shift, the organization faced a gap between community need and program participation.
Enrollment dropped from 120 to 74 participants
Funding was largely tied to one-time COVID-19 relief dollars
Messaging did not clearly communicate outcomes, impact, or alignment with funder priorities
To move forward, the organization needed to:
Reposition its work for funders
Expand beyond existing funding sources
Rebuild program participation
The Strategy
Scribe repositioned the organization to align with how funders evaluate impact and investment.
Positioning Shift
The program was reframed from general empowerment into a fundable, outcomes-driven initiative connected to:
Economic mobility
Workforce development
Community resilience
Arts and recovery
This approach expanded the organization’s ability to compete across funding categories while strengthening its overall narrative.
Execution
Narrative and Positioning
Rewrote organizational language to clearly communicate participant outcomes and long-term impact
Positioned programming within economic mobility, workforce development, and arts and resilience
Grant Strategy and Funding Alignment
Identified and secured new funding partners with no prior relationship
Expanded funding strategy across multiple sectors to diversify revenue
Proposal Development
Strengthened program outcomes and framing to align with funder priorities
Developed tailored proposals across workforce and arts-based funding opportunities
Results
Funding Results
Workforce and Economic Mobility FundingSecured $145,000 in new program funding from:
Truliant Charitable Foundation
Truist Foundation
TD Bank Foundation
Arts and Culture Funding Expansion
Secured $35,000 through a new partnership with the Arts & Science Council
Secured $40,000 from the City of Charlotte Infusion Fund for art-related programming
Ongoing Funding Pipeline DevelopmentEstablished additional funding relationships with:
Albemarle Foundation
CPPS Heritage Mission Fund
Strengthened long-term funding partnerships across Charlotte-Mecklenburg.
Program Growth
Enrollment grew from 74 to 105 participants year-over-year
In 2024, the organization served 105 women, representing a 42% increase in engagement
What This Proves
Strategic storytelling is not just communication. It directly impacts funding, growth, and long-term sustainability.
This case demonstrates that:
Aligning messaging with funder priorities unlocks new funding streams
Repositioning programs creates clear, fundable initiatives
Expanding across sectors builds pipeline resilience
Strong narrative and structured execution drive both increased funding and increased program participation
Looking to Strengthen Your Funding Strategy?
Many organizations struggle with inconsistent funding, unclear messaging, and limited visibility with funders.
We help organizations turn their programs and impact into clear, fundable narratives that drive sustainable growth.
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